Last year, nearly 160,000 Girl Scouts experienced a revolutionary update to the iconic Girl Scout Cookie Program: the Digital Cookie™ platform. With Girl Scouts’ first-ever national digital platform, Digital Cookie 1.0 gave girls the opportunity to sell cookies via website.
Bringing 21st-century technology to the classic piece of Americana that is the Girl Scout Cookie Program, this initiative was a first step in preparing girls to be leaders in the high-tech, fast-paced, e-commerce world of today.
This is the second year Girl Scouts Western Pennsylvania (GSWPA) is participating in Digital Cookie. As the 2016 Girl Scout Cookie season gets underway January 8, local girls are excited to participate in Digital Cookie 2.0, which will provide a more robust, hands-on, and entertaining learning experience, including an enhanced cookie website.
‘Science of play’ helps build skills
Upgrades to the girl-facing website include a goal-setting calculator to help girls track the number of boxes they need to sell to reach their goal—instilling the importance of setting both short- and long-term financial goals—and new ways to organize orders. Girls will be able to further personalize their pages during setup and access improved cookie sales data, with colorful charts showing sales by cookie type as well as week-by-week trends.
A fun new arcade game called Cookie Booth Bounce will help girls hone decision-making and budgeting skills, and the new “Learning to Run a Business” section of the website will include step-by-step guides and insights. Other upgrades that significantly strengthen the Digital Cookie experience include fun quizzes, games, videos, and other activities that offer girls opportunities to learn budgeting and resource allocation using a “spend, save and give” model.
Designed with input from girls, these fun new enhancements use the “science of play” to expand girls’ understanding of the business cycle. Girls will be introduced to important new skills about running an e-commerce business, including digital marketing, online money management, revenue projection, and digital customer acquisition and management, all in a safe, hands-on environment.
Learning and earning
Girls will also be able to earn all age-appropriate Cookie Business badges through the platform, while exploring ways to help others by investing their earnings back into their communities and practicing Internet safety.
“Digital Cookie is an important opportunity for Girl Scouts to learn how technology is used in real-world businesses,” said Patricia A. Burkart, CEO of GSWPA. “The Cookie Program has always helped girls develop business skills like money management and goal-setting. Now they are also getting experience that will prepare them for future success in today’s increasingly digital world.”
Results show girls who diversified their sales methods by combining the Digital Cookie platform with traditional sales methods were more likely to increase their year-over-year sales.
Girl Scout Addison Seese used Digital Cookie to help connect with out-of-town friends and family. “A friend of my mom lives in Louisiana and she ordered cookies from me,” Addison said. The experience also helped Addison gain confidence in using technology. “I worked on getting better computer skills while using Digital Cookie,” she said.
Digital Cookie 2.0 represents a continuing evolution toward one fully immersive online experience that will ultimately give Girl Scouts everywhere an opportunity to engage in both web-based and mobile sales. Cookie customers from western Pennsylvania should watch for a marketing email from a Girl Scout they know.
“Digital Cookie 2.0 is about expanding and enhancing this one-of-a-kind digital sales learning experience for girls, allowing them to broaden their horizons and learn vital 21st-century economic skills in an environment that is safe, fun, and girl friendly,” said Anna Maria Chávez, CEO of Girl Scouts of the USA. “We look forward to continuing to work with GSWPA to broaden and strengthen Digital Cookie, ensuring Girl Scouts everywhere have the skills they need to lead our world in the century ahead.”
Invest in girls, help your community
As with the traditional Cookie Program, the net revenue earned from the cookie sale will remain within the GSWPA council. Girls decide how to spend their troop cookie money and reinvest it back into their neighborhoods through community service projects and learning experiences, like travel opportunities.
Because 100 percent of the net revenue raised through the Girl Scout Cookie Program stays with the local council and troops, customers who purchase Girl Scout Cookies are not only getting a delightful treat—they are also making an important investment in their communities.
Girls from GSWPA will begin using the platform at the start of its cookie-selling season on January 8. Visit girlscouts.org/digitalcookie to see if Digital Cookie is available in your market. For information about GSWPA’s 2016 cookie season, visit gswpa.org.