GSWPA Wins MarCom Competition
S'MORE Magazine, a publication of Girl Scouts Western Pennsylvania (GSWPA) received the MarCom Gold Award, and its Web site received honorable mention for 2009.
MarCom Awards is an international competition for marketing and communication professionals involved in the concept, writing and design of marketing and communication programs and print, visual and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers.
The competition has grown to perhaps the largest of its kind in the world. Winners range in size from individual communicators to media conglomerates and Fortune 50 Companies. The competition is so well thought of in the industry that national public relations organizations, local ad clubs and local business communicator chapters are entrants.
MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The international organization consists of several thousand marketing, communication, advertising, public relations, media production and free-lance professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence.
Association of Marketing and Communication Professionals began in 1995 as a means to honor outstanding achievement and service to the communication profession. As part of its mission, the Association fosters and supports the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations. Each year, the efforts of generous marketing and communication professionals are acknowledged through grants and special recognition.
S'MORE Magazine is published twice a year by Girl Scouts Western Pennsylvania and has a circulation of nearly 40,000 households. The 100-page, full color publication is also available in an online, interactive format.