GSWPA New Camp Web Site Feature Launched on April 22
In 2009, it was noted that Girl Scouts Western Pennsylvania (GSWPA) had only one tool in which to communicate to volunteers about the various camp facilities and amenities available. This lack of information and understanding of our facilities also became apparent during the program/property study in which respondents expressed…
… that they did not know or were not familiar with all GSWPA camp amenities
… that safety was a primary concern
… that good maintenance at camp was important and that facilities may not be clean or up to standards
… that volunteers had challenges in planning activities
The old adage “A picture is worth a thousand words” drove the decision to create a method of showcasing our council camp properties and associated buildings and facilities in a way that was more user-friendly and available to all audiences (including future outside user groups) that would visually address these barriers to camp participation. On April 22, to commemorate Leader’s Day and Earth Day, the online camp locator/filter feature was launched. Since there will always be customers and stakeholders who do not have Internet access to this information, it is proposed that GSWPA camp photos be added to other informational pieces.
The council will continue to add new features to this section of the Web site in various phases that will include additional interactive components.
Other program-related promotional opportunities were identified to address respondents’ comments in the 2009 survey:
- Each resident camp would have a Facebook page by April 1, 2010 where girls and staff could post photos and conduct discussions in a social networking environment that has proven successful in reaching girls
- Postings of council events on camp bulletin boards, flyers to program providers, listings in @aGirl and in service unit agendas – would all compliment S’MORE and Web site program promotions.
- A video contest was promoted in the April issue of @aGirl and will be included in the fall-winter issue of S’MORE for girls to submit their own video camp tours to be used for council promotions.