Cookies Open Doors For Girl Scouts

Dec 05, 2012 Posted in Newsroom, Press Releases

Contact

Lisa Shade
Public Relations Manager
lshade@gswpa.org
1-800-248-3355 X 1472

FOR IMMEDIATE RELEASE

Cookies Open Doors For Girl Scouts

New look and new purpose

For the first time since 1999, Girl Scout cookies have a new look.

Pittsburgh — For the first time since 1999, all boxes of Girl Scout Cookies have a new look and a new purpose: to elevate the significance of the Girl Scout Cookie Program, a $790-million girl-led business.

The iconic Girl Scout Cookie package showcases the five financial literacy and entrepreneurship skills that the Girl Scout Cookie Program teaches girls, skills that will last them a lifetime: goal setting, decision making, money management, people skills and business ethics.

The decision to update the package came about in 2010 as part of an overall brand refresh in advance of the organization’s 100th anniversary on March 12, 2012. The package needed to be more contemporary to reflect the new brand identity and to embody the spirit of Girl Scouting, while showing customers how they can reconnect with the organization. GSUSA partnered with the New York office of Anthem Worldwide, the brand development division of Schawk Inc., to redesign the packaging to inspire consumers and engage them on the important role that Girl Scouts plays in girls’ lives.

The Girl Scout Cookie package also features the GreenPalm logo, which speaks to the organizational commitment to addressing conservation and sustainability concerns related to Girl Scout Cookies.

Cookie sales will begin January 4, 2013. In February, customers can use their iPhones or Android smartphones to find the booth sale closest to them. The Cookie Locator app is available in the App Store and Android Market.

Press kit documents:
  • Cookie FAQ (148.89 KB)
    Frequently asked questions about the Girl Scout Cookie Program.
  • Important Dates (136.85 KB)
    Mark your calendar!
  • Cookie PSA (135.09 KB)
    Scripts for creating Cookie Program public service announcements.

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