Dairy Queen and Girl Scouts – The Blizzard is Back!

Jul 02, 2009 Posted in Newsroom, Press Releases

Girl Scout Appreciation Week is part of a two-month, licensed promotion with Dairy Queen that includes the introduction of the new Girl Scouts Tagalongs® Peanut Butter Patties Blizzard Treat as the July Blizzard of the Month and the return of the Girl Scouts Thin Mint Cookie Blizzard in August.

Dairy Queen will promote both products with national television advertising, local radio and print advertising, and in-store signage during July and August. In addition, Dairy Queen is declaring July 20-26 “Girl Scout Appreciation Week.”

"We have a great relationship with Girl Scouts and are thrilled to be partnering with them again this year," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "The Thin Mint Blizzard was amazingly successful and we expect the Tagalongs® Peanut Butter Patties Blizzard to be a home run as well."
Last summer, Dairy Queen served more than ten million Girl Scouts Thin Mint Cookie Blizzard Treats, making it the most popular limited-time-offer flavor in Blizzard history.

Coupons are available for $1 off the new Girl Scouts Tagalongs® Peanut Butter Patties Blizzard Treat or $3 off a Girl Scouts Tagalongs® Peanut Butter Patties Blizzard cake, to be used through the month of July. This coupon may be reproduced and photocopies will be accepted.

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