Teenage Girls Have Mixed Feeling About the Fashion Industry

Feb 26, 2010 Posted in Newsroom, Press Releases

Pittsburgh, PA – The increased scrutiny of the fashion industry and its use of ultra-thin models isn’t without validation, as nearly 9 in 10 American teenage girls say that the fashion industry is at least partially responsible for “girls’ obsession with being skinny,” according to a national survey released this month by the Girl Scouts of the USA.

The nationwide survey, which included more than 1,000 girls ages 13 to 17, finds many girls consider the body image sold by the fashion industry unrealistic, creating an unattainable model of beauty. Nearly 90 percent of those surveyed say the fashion industry (89 percent) and/or the media (88 percent) place a lot of pressure on them to be thin. However, despite the criticism of this industry, 3 out of 4 girls say that fashion is “really important” to them.

A substantial majority of those surveyed say they would prefer that the fashion industry project more “real” images. Eighty-one percent of teen girls say they would prefer to see natural photos of models rather than digitally altered and enhanced images. Seventy-five percent say they would be more likely to buy clothes they see on real-size models than on women who are super skinny.

In addition to celebrities and fashion models, the study also showed that peers (82 percent), friends (81 percent), and parents (65%), are strong influences in how teenage girls feel about their bodies. Girl Scouts of the USA, who partner with the Dove® Self-Esteem Fund to offer self-esteem programming for girls nationwide, will be focusing their core leadership program to address the issue through its uniquely ME! program.

“The fashion industry remains a powerful influence on girls and the way they view themselves and their bodies,” said Kinberlee Salmond, Senior Researcher at the Girl Scout Research Institute. “There is little question that teenage girls take cues about how they should look from models they see in fashion magazines and on TV and it is something that they struggle to reconcile with when they look at themselves in the mirror.”

The Girl Scout survey comes amid continuing controversy over super thin models, so-called “size zeros.” Critics say the models are dangerously underweight and have charged that the fashion industry’s preference for waif-like women has led to models engaging in obsessive dieting and extreme weight loss, as well as set a poor example for teenage girls. Fashion shows in Madrid, Milan and elsewhere now ban models below a certain body-mass index.

The health implications of the preoccupation with super thinness are serious. Nearly 1 in 3 girls say they have starved themselves or refused to eat in an effort to lose weight. In addition, 42 percent report knowing someone their age who has forced themselves to throw up after eating, while more than a third (37 percent) say they know someone their age who has been diagnosed with an eating disorder.

Girl Scouts Western Pennsylvania (GSWPA) supports parents and volunteers so that they can help girls navigate the messages they receive, and realize that cool is not about how someone may look like on the outside, but that it comes from within. “Resources like the Media Awareness Network’s Anatomy of Cool is available on our Web site, but so are Girl Scout booklets like Mirror, Mirror: Discover Your Inner Beauty and Uniquely ME! The Way to Be through our online shop,” offers CEO, Patricia A. Burkart. “The Girl Scout program encourages girls to reflect on their individual styles and learn to embrace their strengths and sense of self-worth. These provide the best groundwork to fostering healthy self-esteem and self-image.”

GSWPA is also inviting parents and educators to help create an online resource center with links to additional studies, activities or tips so that families can help tune into attitudes about their own self image, talk more effectively to girls about their self image, and work to promote healthy habits and beliefs to help girls overcome fashion industry or media influences. These can be submitted to editor@gswpa.org or posted on the CEO blog (Does Your Daughter Know She’s Beautiful?).

The survey, conducted by the youth research firm Tru, also found most teenagers consider weight loss measures – even some of the more extreme – acceptable. Twenty-five percent say it’s acceptable for girls their age to take appetite suppressants and/or weight-loss pills, and nearly 1 in 5 consider plastic surgery and/or weight-loss surgery acceptable.

Joyce Lewis-Andrews, Chief Marketing Officer
Girl Scouts Western Pennsylvania
1-800-248-3355 ×1011

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