2020 Girl Scout Cookie Season Launches with New Cookie and New Packaging
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2020 Girl Scout Cookie Season Launches with New Cookie and New Packaging


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PITTSBURGH, PA—Today, Girl Scouts Western Pennsylvania (GSWPA) and Girl Scouts of the USA (GSUSA) launch the 2020 Girl Scout Cookie season, when Girl Scouts across the United States become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season, GSUSA announces two sweet, new ways to celebrate young, female leaders: refreshed packaging reflecting the amazing experiences cookie earnings make possible for girls, and a new lemon cookie available in western Pennsylvania.

The Girl Scout Cookie Program® teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking, and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path—so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each and every purchase stays local to power amazing experiences and leadership opportunities for girls in communities across the United States.

GSUSA’s refreshed cookie packaging continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in diverse experiences available to members—from adventure-packed camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities. Every purchase of Girl Scout Cookies makes experiences like these possible for local girls.

The new Girl Scout Cookie is Lemon-Ups, a crispy lemon cookie baked with messages inspired by Girl Scout entrepreneurs. “I am a go-getter” and “I am an innovator” are among the eight phrases that bring the experience of Girl Scouting to life. The new cookie joins the 2020 lineup, which also includes favorites such as Thin Mints®, Samoas®, and Trefoils®. Lemon-Ups are available in select council markets, including western Pennsylvania.

“From real-world business experiences in marketing, people skills, and money management to the adventures made possible by each sale, participating in the Girl Scout Cookie Program can truly change a girl’s path,” said GSWPA CEO Patricia A. Burkart. “Girl Scouts learn modern business skills while fueling another amazing year in Girl Scouts.”

“Everyone loves Girl Scout Cookies—but the program is about so much more than cookies,” said GSUSA CEO Sylvia Acevedo. “Girls learn about entrepreneurship as they run their own cookie businesses. The important business and financial literacy skills girls learn through the program are proven to build their leadership skills and position them for success in the future. When you purchase cookies you are helping girls power their Girl Scout experience and you’re supporting female entrepreneurs.”

Girl Scout Cookies can only be purchased from a registered Girl Scout. To find Girl Scouts selling cookies near you, visit www.girlscoutcookies.org or use the official Girl Scout Cookie Finder app, free on iOS and Android devices.

 

About Girl Scouts Western Pennsylvania

Founded in 1912, Girl Scouts of the USA is the preeminent leadership experience for girls and is the leading authority on girls’ healthy development. Girl Scouts builds girls of courage, confidence, and character, who make the world a better place. Girl Scouts Western Pennsylvania provides nearly 20,000 girls from 27 counties and many different backgrounds and beliefs with the resources to become tomorrow’s leaders. For more information on how to join, volunteer, reconnect or donate to Girl Scouts Western Pennsylvania, call 800-248-3355, or visit gswpa.org.