It is the goal of Girl Scouts Western Pennsylvania to communicate the brand promise of Girl Scouts. Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big. Thank you for partnering with us to represent the amazing things that our girls are doing to change the world.
Below are some tools, resources, and information to help you share the Girl Scout brand in our communities.
Recruitment Items for Volunteers
We have materials to ensure all girls have the chance to become courageous, confident young women. When you use these items to promote recruitment, programs, events, and activities in your community, you’re improving your community and helping girls thrive.
Each year, the council develops a consistent girl and adult volunteer recruitment campaign, including flyers, postcards, and poster templates and messaging. Volunteers can view up-to-date and available items, such as bookmarks, stickers, tattoos, join/recruitment flyers, event flyers, etc. by joining the Girl Scout Recruitment and Champion Rally on Rallyhood. To request items for your future recruitment or community events, fill out the Recruitment Supply Request online form.
Service unit and troop volunteers are welcome to create their own flyers using the templates provided above or following the guidelines outlined below regarding logos, branded elements, fonts, colors, etc.
Be sure to share your flyer with your GSWPA recruitment specialist so we can include your sign-up/recruitment event details to our Girl Scout Information Event Map.
Please note: GSWPA is not able to print volunteer-designed flyers.
Using the Girl Scout Brand
Girl Scouts is a beloved, iconic brand. Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us. These much-admired brand elements ensure that any of our branded items can be readily recognized as belonging to Girl Scouts. With everything we create, we aim to stay true to our brand and the values it represents—leadership, sisterhood, and inclusion.
All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting! Here are some guidelines to use in communicating about Girl Scouts: