It is the goal of Girl Scouts Western Pennsylvania to communicate the
brand promise of Girl Scouts. Girl Scouts gives every girl access to
life-changing experiences that inspire her to do something big. Thank
you for partnering with us to represent the amazing things that our
girls are doing to change the world.
Below are some tools, resources, and information to help you share
the Girl Scout brand in our communities.
Recruitment Items for Volunteers
We have materials to ensure all girls have the chance to become
courageous, confident young women. When you use these items to promote
recruitment, programs, events, and activities in your community,
you’re improving your community and helping girls thrive.
Each year, the council develops a consistent girl and adult
volunteer recruitment campaign, including flyers, postcards, and
poster templates and messaging. Volunteers can view up-to-date and
available items, such as bookmarks, stickers, tattoos,
join/recruitment flyers, event flyers, etc. by joining the Girl Scout Recruitment and Champion Rally on
Rallyhood. To request items for your future recruitment or community
events, fill out the Recruitment Supply Request online form.
Service unit and troop volunteers are welcome to create their own
flyers using the templates provided above or following the guidelines
outlined below regarding logos, branded elements, fonts, colors, etc.
Be sure to share your flyer with your GSWPA recruitment specialist
so we can include your sign-up/recruitment event details to our Girl Scout Information Event Map.
Please note: GSWPA is not able to print volunteer-designed flyers.
Using the Girl Scout Brand
Girl Scouts is a beloved, iconic brand. Few brands are strong enough
to be identified simply by a color or a shape, but we have both the
unique shade of "Girl Scout green" and the singular Girl
Scout Trefoil symbol working for us. These much-admired brand elements
ensure that any of our branded items can be readily recognized as
belonging to Girl Scouts. With everything we create, we aim to stay
true to our brand and the values it represents—leadership, sisterhood,
All of us who communicate about Girl Scouts play a role in
protecting the brand identity and in using it to spread the word about
Girl Scouting! Here are some guidelines to use in communicating about