It is the goal of Girl Scouts Western Pennsylvania to communicate the brand promise of Girl Scouts. Girl Scouts gives every girl access to life-changing experiences that inspire her to do something big. Thank you for partnering with us to represent the amazing things that our girls are doing to change the world.
Below are some tools, resources, and information to help you share the Girl Scout brand in our communities.
Using the Girl Scout Brand
Girl Scouts is a beloved, iconic brand. Few brands are strong enough to be identified simply by a color or a shape, but we have both the unique shade of "Girl Scout green" and the singular Girl Scout Trefoil symbol working for us. These much-admired brand elements ensure that any of our branded items can be readily recognized as belonging to Girl Scouts. With everything we create, we aim to stay true to our brand and the values it represents—leadership, sisterhood, and inclusion.
All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting!
One of the best ways to understand our brand and recent changes is to complete the Brand Ambassador 101 for Volunteers training in gsLearn. Log into MyGS to access gsLearn.
Here are answers to some commonly asked questions about using the Girl Scout brand:
I'm a volunteer. How do I get branded materials and resources for recruitment? 
When can I use a non-licensed vendor for merchandise (t-shirts, patches, etc.)?
When do I need to use a licensed vendor for merchandise (t-shirts,
patches, etc.)?
How do I use the council logo/Girl Scout logo?
What about colors?
Primary Colors
The Girl Scout identity uses three core colors: green (PMS 354 or RGB 0/180/81 or CMYK 95/0/100/0), black, and white.
When taking an item to a professional printer, specify Girl Scout Green as PMS 354 to make sure they use the proper ink color. For certain types of print and for web design, CMYK, RGB, and HEX information is provided as well for color matching:
What is the correct way to talk/write about Girl Scouts?
How should I use graphics and photos?
What are guidelines related to social media and/or troop websites?
