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Council Finder

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  1. Members
  2. For Volunteers
  3. Volunteer Resources
  4. Brand and Marketing for Volunteers

Brand and Marketing for Volunteers

Using the Girl Scout Brand

It is the goal of Girl Scouts Western Pennsylvania to communicate the brand promise of Girl Scouts. Thank you for partnering with us to represent the amazing things that our girls are doing to change the world. With everything we create, we aim to stay true to our brand and the values it represents—leadership, sisterhood, and inclusion.

All of us who communicate about Girl Scouts play a role in protecting the brand identity and in using it to spread the word about Girl Scouting!

We have expanded our resources for volunteers, including a Branding Guide for Volunteers and Canva templates for flyers, graphics, and parade banners.

Our Branding Guide for Volunteers includes topics such as: 

  • Fonts and colors
  • The Girl Scout Trefoil
  • Our council servicemark/logo
  • Creating patches, T-shirts, and parade banners
  • Use of photography
  • How to write/talk about Girl Scouts
  • Troop/service unit social media and website guidelines

Have a design using the Girl Scout brand? Review the branding guide and submit your art for council guidance and approval here:

We also have a way for you to order/request recruitment resources for community events below.

branding guide for volunteers
Download our Branding Guide.

Download our branding guide for information about promoting troop and service unit recruitment and activities/events.

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Branding Resources

Canva Templates

  • Canva Quick Start Guide for Volunteers
  • NEW 2026 Troop/Event Invite Flyer
  • Friendsgiving Event Resources
  • New Girl November Resources
  • Recruitment Flyer for volunteers
  • Event Flyer for volunteers
  • Event social media graphic
  • Parade Banners

Troop Newsletter Templates

Troop Newsletter Templates toggle arrow
  1. Canva Quickstart Guide for Troop Newsletters
  2. Canva Troop Newsletter Templates
  3. Troop Newsletter Template 1 (Word)
  4. Troop Newsletter Template 1 (PDF)
  5. Troop Newsletter Template 2 (Word)
  6. Troop Newsletter Template 2 (PDF)

Need recruitment booth ideas? Check out some booths from our council on our Pinterest Board.

Be sure to share your flyer/event information with your council member support advisor so we can include your sign-up/recruitment event details on our Girl Scout Community Events Map.

Please note: Council is not able to print volunteer-designed flyers.

request recruitment materials
Request Recruitment Resources

Click below to request recruitment resources for your community events, such as flyers, takeaways, and more.

REQUEST MATERIALS
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